Meesho is social e-commerce platform that provides a marketplace for suppliers, resellers and customers. Now you might be thinking what’s social e-commerce ? Social e-commerce is the buying and selling of goods and services directly within social media platforms. Example: Selling stuff using Facebook or Instagram. Now we will talk about this reseller business in …
The food delivery industry has witnessed unprecedented growth, with numerous players competing for a slice of the pie. Among these, Zomato is one the players in the market, offering a platform that connects hungry customers with a variety of nearby restaurants. But have you ever wondered how Zomato benefits from this, I mean restaurants for …
Micromax was once the leading smartphone brand in India, but it has since fallen on hard times. So in this case study we will find out Why Micromax Failed? Started in 2000 as an IT company, Micromax decided to enter the Mobile market in 2008 and by 2010 it became the one of largest mobile …
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